Everybody Wins! DC News & Events

Target Funds the EW!DC Power Lunch Program at 3 Schools

By EW!DC / Published: 12/11/2012

[District of Columbia, December 5, 2012] – Everybody Wins! DC (EW!DC) is proud to announce Target as the Lead Mentor Corporate Sponsor for three of its Power Lunch schools – Brent Museum Magnet School, Tyler Elementary School, and Amidon-Bowen Elementary School -- for the third year in a row.


EW!DC’s signature Power Lunch program, which operates in 11 D.C.-area public elementary schools, pairs under-served school students with professional adults called Reading Mentors. 


The innovative Power Lunch program recruits more than 1,000 Reading Mentors from many of the region’s leading businesses, organizations and non-profits, along with Congressional Members and staffers, to read with and mentor an underserved student for one hour each week. This relationship builds a love of reading and learning, and strengthens a child’s sense of self-esteem. 


“At Target, we are committed to serving local communities where we do business,” said Laysha Ward, President of Community Relations at Target. “That’s why we are proud to partner with Everybody Wins! DC as we work to strengthen communities and enrich the lives of our guests and team members.”


Target provides financial, training, and material support to the Power Lunch schools as part of the company’s plans to give $1 billion for education by the end of 2015.  During the 2012-2013 school the program will serve 125 students at Amidon-Bowen 130 students at Brent, and 100 students at Tyler. 


“We are once again thankful for all of the help and support we’ve received from Target,” said Mary Salander, EW!DC Executive Director.  “For the third year in a row, we are excited to name Target Lead Mentor Corporate Sponsor of not one, but three elementary school programs, the first corporate partner to do so!”


In the 2011 “Nation’s Report Card,” only 19 percent of fourth graders and 16 percent of eighth graders in Washington scored at the “proficient” level or better in reading. With the help of corporate sponsors, EW!DC tackles the issue of illiteracy head-on, running three literacy programs, Power Lunch, Readers Are Leaders and StoryTime, in 40 low-income public elementary schools. During the 2012-2013 school year, EW!DC will serve more than 4,500 children throughout the Washington Metropolitan Area, making it the largest literacy and mentoring nonprofit in the area. 


For more information please visit www.everybodywinsdc.org, or contact Roopa Purohit at (202)-216-9467 ext. 204.



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"Seeing her become more confident and her love of reading increase has been such a joy to watch."
"It's mostly fun to read and watch her become such a confident reader and learn to love reading as much as I do. She is one of my best friends."
"When an adult helps a child, it tells that child how special they are. We send a message to the child- you are important to me- that is powerful and undeniable."
"It's a fantastic program, and I think the mentors get as much, if not more, than the student. You meet wonderful kids and have lots of fun."
"When I read, I learn and grow-- you know, like Jack and the Beanstalk kind of growing and that's really big!"
"I wish Everybody Wins was everyday!"