Everybody Wins! DC News & Events

EW!DC, Redskins Read, and Borders Join Forces

By EW!DC / Published: 12/04/2009

Question: What NFL franchise leads the league in promoting children’s literacy through community involvement and creative partnerships? Here’s a hint, their team colors are burgundy and gold. 


Answer: The Washington Redskins & The Washington Redskins Charitable Foundation.


In October the Washington Redskins Charitable Foundation teamed with Borders Books & Music and Everybody Wins! DC for the 2nd Annual Redskins Read Children’s Book Drive with eye-popping results.  More than 3,780 children’s books were generously donated by individual supporters of the Washington Redskins, Borders and Everybody Wins! DC.  The books were donated at FedExField on Sunday Oct. 18th and at 28 participating Borders Stores and 14 Redskins Retail stores throughout the Washington Metropolitan areafrom October 18th through October 25th.   


The Washington Redskins fans and the Washington Redskins Charitable Foundation graciously contributed $2,765 to Everybody Wins! DC to promote children’s literacy and mentoring programs for underserved students.   


Everybody Wins! DC’s Founder and Executive Director Mary Salander explains “The small, yet remarkable, act of kindness of purchasing a book for an underserved student speaks volumes about those individuals who supported the Redskins Read Children’s Book Drive.  Everybody Wins! DC is honored to be the affiliated with the Washington Redskins Charitable Foundation and Borders for this initiative. ”  


All involved echoed Mary’s remarks: 


With such excellent results, BJ Corriveau, Vice President, Community and Charitable Programs for the Washington Redskins said “The Washington Redskins Charitable Foundation is thrilled with the results of the 2009 Redskins Read Children’s Book Drive in partnership with Everybody Wins! DC and Borders. With the support of our fans, the best fans in the NFL, we were able to gather more books and dollars this year as compared to last, which will ensure that even more underserved children in the area will have access to books in their homes.” 







In response to learning how successful the drive was, Borders representative Gillian Plaunt added, “Borders has always been committed to strengthening our local communities and we were pleased to partner with Everybody Wins! DC and the Redskins Read program for such a successful book drive. It is wonderful to know we can make an impact when supported by our customers, and that we can assist in bringing up another generation of readers.” 


“Participating in the Redskins Read Book Drive was exciting not only on game day, but in the weeks that followed…. Collecting books and donations at the game was fun for everyone involved, and served as a great chance for supporters of our organization to interact outside of their usual roles. As books poured in from the participating Borders stores in the weeks after the Skins played the Chiefs, I was even more excited to realize the impact this event would have on our students this semester. EW!DC received tons of fantastic titles, and our students can’t wait to take them home and start reading!” highlighted Everybody Wins! DC’s Program Coordinator Jenna Greenspan. 


To learn how your company, civic group or group of friends can get involved with a book drive please contact Jenna Greenspan or call (202) 347-9467 ext 18. 

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"Seeing her become more confident and her love of reading increase has been such a joy to watch."
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