WASHINGTON, D.C (May 12, 2017) — Everybody Wins! DC (EW!DC) and CareFirst BlueCross BlueShield (CareFirst) will kick off the Feeling Good About Me! Healthy Month Initiative this week! EW!DC is honored to receive a $10,000 grant from CareFirst to host this wellness and literacy campaign in all 11 of its Power Lunch programs in low-income elementary schools across the Washington Metropolitan Area. All Power Lunch programs will receive health education books for their book carts. Students in six schools – Amidon-Bowen Elementary, Garrison Elementary, Marie Reed Elementary, Savoy Elementary, Thomson Elementary, and Tyler Elementary – will also receive a health education book to take home to add to their personal libraries.
The 8th Annual Feeling Good About Me! Initiative supported by CareFirst is designed to address health care needs through a variety of innovative formats to best serve the community. The campaign will feature fun and informative books dedicated to healthy eating, attitudes, behaviors, fitness activities, relationships, and family lifestyles targeted at elementary school students. Throughout the month of May, EW!DC Reading Mentors will also be encouraged to share personal health strategies and stories with their mentees.
The EW!DC Power Lunch program pairs low-income students from 11 public elementary schools with professional adults (Reading Mentors) from many of the region’s leading companies and foundations, government agencies, as well as Congressional staffers, to instill a love of reading and learning and foster a sense of self-esteem. EW!DC is the largest children’s mentoring and literacy non-profit in the Washington Metropolitan Area and is serving over 6,000 students in 39 schools during the 2016-2017 school year.
“We love this initiative because it helps our students develop healthier habits from a young age that they can use throughout their lives,” explains EW!DC Executive Director, Dr. Molly Teas. “Fun and helpful books combined with personal stories from their Mentors will be extremely beneficial. We are grateful to CareFirst for their partnership, both through the provision of this generous grant but also for encouraging their employees to volunteer their time as Reading Mentors at Ludlow-Taylor Elementary. Together we can continue working to help raise a healthier generation.”
In its 79th year of service, CareFirst, an independent licensee of the Blue Cross and Blue Shield Association, is a not-for-profit health care company which, through its affiliates and subsidiaries, offers a comprehensive portfolio of health insurance products and administrative services to 3.2 million individuals and groups in Maryland, the District of Columbia and Northern Virginia. In 2016, CareFirst invested nearly $43 million to improve overall health, and increase the accessibility, affordability, safety and quality of health care throughout its market areas. To learn more about CareFirst BlueCross BlueShield, visit our website at www.carefirst.com or follow us on Facebook, Twitter, YouTube, LinkedIn, Instagram or Google+.